Editor’s note: Traction Watch is a new column focused obsessively on growth, and is a companion to the DEMO Traction conference series, which brings together high-growth startups with high-potential customers. Companies can apply here to showcase, or those similarly obsessed can register here to attend. Meerkat CEO Ben Rubin will be speaking.Live video streaming has exploded in the past week as the next big “thing.” Will it maintain its traction—or become the next Viddy?Recently, Twitter introduced Periscope, an app that lets you broadcast live video from your iOS device — real-time video ‘selfies,’ in essence — to followers. Twitter acquired Periscope for a reported $100 million in January. The app had been in development for more than a year and enjoyed a high-profile beta program, with celebs such as Jimmy Fallon and Al Roker sharing live video streams.Periscope popped up in the iTunes App Store a week after competitor Meerkat’s buzzy SXSW debut, which generated second-coming media headlines (The Verge: “How Meerkat conquered all at SXSW”). Meerkat is also an iOS app for streamlng live video and sharing it on Twitter.Not to be outdone by Twitter, Life On Air, Meerkat’s developer, announced on Thursday it had raised around $14 million in funding so far, led by Greylock Partners and including a variety of individual investors that include… Read full this story
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