Google Analytics is arguably one of the most powerful analytics software on the planet. Not to mention that it’s completely free to use. Bloggers, marketers, and webmasters can use Google Analytics to gain actionable insights on how their website is performing, what’s working, what’s not, and how to optimize both their site and content for their audience. The only trouble is that to a complete beginner, the Google Analytics interface and the jargon built in and around it can seem a bit overwhelming. With this in mind, we put together this introductory guide that’ll help you setup your Analytics account and get a hang of its features. This guide is written with the absolute beginner in mind, so if you’re more of an advanced user, it might make sense to jump straight to the “Resources” section at the end for recommended reading and advanced Analytics tools. Setting up Google Analytics for your website is a simple two-step process. First, sign up by entering basic information for your account such as the name of your organization, the website you wish to track, and its URL. Post sign up, Google Analytics will give you a tracking code for your website, which is a…
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