Twenty years ago, in the San Francisco neighborhood then called Multimedia Gulch, a state-of-the-art server from Sun Microsystems began to run a program that would one day lead to more than a million newborn babies. The machine belonged to a startup called Electric Classifieds, which had plans for a series of sites on the rapidly growing web that would mirror the sections of a newspaper’s classified listings. The first section to launch would be the personals, on a site called Match.com. “Match.com would be the test case to show potential partners and others that the underlying technology worked,” says Fran Maier, the site’s marketing director at launch and later its general manager, who later went on to lead the Internet privacy group TRUSTe for more than a decade. Today, Match is the largest operator in what market research firm IBISWorld estimates is a $2 billion dating industry. Roughly 1 in 10 Americans have used at least one online dating service, and most Americans have a generally positive view of online dating as a way to meet new people, according to a 2013 study from the Pew Research Center. After changing hands a few times in the late 1990s, Match is… Read full this story
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