UX has a long history… going back way beyond the digital era. Restaurants have always been concerned about User Experience, and so have museums and hotels. The chef, the curator, the innkeeper—these people have always had a vested interest in your comfort, your enjoyment… your experience. Today, however, ‘UX’ is most often applied to software applications and websites. How easy is it to navigate a site? Is there a steep learning curve to using the site/application? How frustrating is it when the user makes an error? Is the site trustworthy? Do users find what they expect? Do they get what they need? From a visitor’s very first impression right on through to the engagement you hope they’ll pursue, every minute should be effortless. Interacting with your site/app should be pleasurable, easy, engaging, and efficient. That, in a nutshell, is ‘User Experience’ (UX). Tech changes at a lightning-fast pace. Every day, new developments arise and with them, consumers learn to expect more. In fact, if a brand isn’t keeping up with customer expectations these days, they can pretty much kiss growth goodbye. Part of mastering UX is learning what you can do to make your website more customer-focused. Yesterday’s cutting-edge UX principles are today’s…
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