Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data Protection Regulation, or GDPR, and what it means for you. General Data Protection Regulation is the new regulatory framework that will replace the 1995 data protection directive, which has been around for two decades and in conjunction with national data laws, currently lays down stipulations for how businesses and public offices collect, store, and use personal user data in the European Union. In these two decades, the Internet-based economy has gone mainstream, changing how user data is captured and used by businesses — both in terms of size and scope, rendering the older directive largely obsolete. After years of discussion and negotiations, GDPR was adopted by both the European Parliament and European Council in April 2008, and the new regulation and directive were published soon after. The regulation is slated to come in effect in May 2018, giving organizations covered by the…
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GDPR Explainer: An Essential Guide to the New European Data Protection Laws have 296 words, post on at September 14, 2017. This is cached page on MMOR. If you want remove this page, please contact us.