Fashion is in the midst of a major metamorphosis. The current unstable economic climate, coupled with consumer thirst for Insta-gratification, has led to an offbeat rhythm of cross-pollinated seasons and see-now-buy-now schemes that demands brands fine-tune their approach if they are to have any hope of hitting the right note. At New York Fashion Week — the season’s introductory showcase that often provides a precursor for what’s to follow in London, Milan and Paris — this sea change formed an undercurrent as labels swam against the tried-and-tested tide. What’s more, as the fashion industry’s most commercially driven city, its brands not only have the motivation to stand out but the budgets to do so too. What’s notable is that it wasn’t necessarily those who could shout the loudest that made the greatest noise. Case in point, Victoria Beckham. To launch the start of the brand’s 10th anniversary year, Beckham chose to celebrate by going back to where she began. “I wanted to change up the way in which I showed and take it back to a presentation format,” said Beckham, speaking at a preview in her studio the day before her show on Sunday morning. “This is how I started… Read full this story
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