Paying a thousand bucks for a phone is no longer laughable. In fact, it’s probably your new normal. When Apple broke the $1,000 barrier for its iPhone X last September, critics scoffed at its exorbitant price. They doubted people would reach so deeply into their wallets for a phone that outpriced two other perfectly good iPhones, the iPhone 8 and iPhone 8 Plus. The critics were wrong. Apple CEO Tim Cook said in July that the iPhone X had outsold every other Apple device every week since it went on sale November 3, 2017. With strong iPhone X sales, Apple proved that mainstream buyers are willing to pay almost as much for their cell phones as they would for a powerful laptop, if not more. And with rumors of an even pricier 2018 iPhone X Plus-style phone coming down the pike this September, Apple’s moves to usher in the era of the $1,000 phone may just be getting underway. Apple isn’t alone in boosting mobile phone prices ever higher. Creeping costs on high-end handsets from Samsung, Huawei and even “value” darling OnePlus signal that price hikes are here to stay. In just two years, the cost of Samsung’s Galaxy phone for… Read full this story
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