Apr 10, 2:33 AM EDT Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Business By Evan Niu 04/10/19 AT 1:12 AM Late last year, Spotify (NYSE:SPOT) announced a generous promotion in which Family Plan account holders in the U.S. could score a Google Home Mini for free. The deal was a win-win for the Swedish music streaming leader and the Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL)subsidiary, as it reinforced the already strong retention for Spotify Family Plans and helped Google ship even more smart speakers. Spotify extended the partnership last month with a similar offer to Family Plan accounts in the U.K. and France.The company is expanding the promotion yet again.Canadian individual account holders can now score a free speakerSpotify is now bringing the Google Home Mini promotion to Canada, but this time around any premium subscriber is eligible, not just Family Plan users. New and existing individual subscribers that pay around 10 Canadian dollars per month can now take advantage of the offer through May 9 (or while supplies last).The company had previously estimated that the U.S. promotion hurt gross margin in the fourth quarter by about 50 basis points, and later credited its outperformance in subscriber growth in part to the offer. “Outperformance was largely attributable to better than expected intake from our Google Home… Read full this story
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