Media consumption is witnessing a significant shift in consumption patterns, and a digital-first approach is rapidly taking over. Contech.ED 2020, an initiative by ZEE5 in association with ETBrandEquity.com, sheds light on the trends and factors behind these consumption changes that have altered the digital entertainment landscape and how companies are adapting to this change.Media consumers have acquired a new taste for entertainment, not just in terms of content but also viewing experience, in the digital-first world. They are rapidly moving from viewing content on TV to on-demand viewing on digital platforms. The flexibility of viewing, choice of content and superior user experience has catalysed this transition. Today’s world is all about choices and in this pool of streaming options, OTT is emerging as a key entertainment destination in India. There has been a significant stride in innovation in technology. Understanding audience preferences, delivering content in regional languages and creating an intuitive user interface which has resulted in high viewership. For an advertiser, this dramatic rise in viewership has shown brands a gateway to reach out to a significantly higher number and variety of audiences.The session was hosted by Shaili Chopra, Founder, SheThePeople, who engaged renowned industry personalities, namely Siddharth Banerjee,… Read full this story
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