2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review
After the b tech
Times are gone when a web publisher could just sign up with AdSense and be done with the business of monetizing their website. New breakthroughs in ad tech means that when it comes to making money from your publication, the options now are almost endless, but more choice often comes with more problems. What are the biggest threats ad tech industry and publishers face this coming year and how can they best try to tackle them? Let’s start with… The Complexity of Ad Technology Managing online ad operations was never the easy thing to begin with, but with each year, new ad tech implementation just seems to be getting more and more demanding. For instance, just when publishers are coming to terms with header bidding and its adoption is rising, its successor, server-to-server header bidding is already in the offing. And header bidding is just one ad tech trend. This is hardly news though. In a blog post on Gartner, Martin Kihn explains Why Ad Tech is More Complicated Than Wall … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
I don’t think a formal introduction is required here. If you’ve been a regular reader of Shout Me Loud, then you must also be a regular reader of Calling All Geeks and all the other blogs in the SML Group. I’m Siddharth a.k.a Siddie and I write for the SML group mainly on CallingAllGeeks as my writing interests mostly revolve around Technology, Gadgets, Computers and the Internet. I wanted to write about how this whole blogging journey began and reached to a point where I can proudly say that I’m doing something with my life. As a college drop-out I was looking for ways to kill my time and make something out of it. I’ve been blogging since 2004 as far as I know, but not for money or to pay any bills, only as a pass-time. It wasn’t until the year 2008 that I decided to make something out of my blogs and registered for Google Adsense and began exploring all the ways to make some money on the internet. Although that wasn’t my main intention with … [Read more...] about My Blogging Journey: From Being High On Tech to Being Paid By Tech
“Isn’t this thing Illegal?” baulked my friend when he learnt that I’m headed for a Hackathon. I had been accepted to my first offline Hackathon since I landed in the United States almost a few months back. This is about HackIllinois 2016, and moreover, it is about how Hackathons are changing the face of the Tech industry, for good. As I received my first acceptance to the prestigious HackIllinois 2016 at The University of Illinois – Urbana-Champaign, I was excited just as anyone who were to attend their first Hackathon, that is completely paid for, every sense. Being one of the biggest Hackathons of the mid-west regions, HackIllinois 2016 kicked off on a fine weekend on 19th February. The event was attended by over 1500 hackers ranging from developers, designers, aspiring entrepreneurs and over 150 companies seeking talent and some amazing things to be built over the span of 3 consecutive days. Hackathons: What they are like exactly? At its core, … [Read more...] about Hackathons: They’re taking over the Tech Industry and why do they even matter!
Our lives are becoming addicted to our laptops, mobiles, tablets and other gadgets. Smart technologies get smarter, and a new IT certainty must grow with technological designs and stages to sustain the innovation of a digitally associated world. One of the paramount means for those concerned with technology to progress their careers is to attend world-class technology conferences. It provides leading figures with the opportunity to learn from world-class speakers, and to link with business influencers. But finding exactly the right tech event to attend can be difficult, so is a description presenting only the top of the top tech events happening in 2016. Top Tech Events of 2016 1. Digital Publishing Innovation Summit: Venue: NY, NY Opening Date: 7/13/2016 Ticket Price: $600-$1595 Book your seat 2. The Future of Food: The Future of Food allows participants to see the latest business models for the distribution and consumption of modern food. Troublesome tools are … [Read more...] about Upcoming 2016 Tech Conferences Guide