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Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Quick Brief While advertisers and publishers experiment with new mobile ad formats and mix-model ad stacks including RTB waterfall, header bidding, and S2S header bidding, The Washington Post has decided to dump ad tech partners that are slowing down its website. In partnership with Coalition for Better Ads, Google is planning to launch its own ad blocker that will come bundled with Chrome, while noted by analysts as a good move for the ad industry, publishers are worried about ad blocking further eating into their already diminishing revenues. Despite an overall declining trend in ad tech investments, new ad tech companies continue to receive funding from investors and there's still scope for bid deals, as demonstrated by Adobe's acquisition of ad tech company Moat for $850 … [Read more...] about Ad Tech Monthly: The Washington Post Drops Ad Tech Partners, Googles New Ad Blocker

Named one of TIME’s one of the top 25 Blogs of 2012 – herbadmother.com is owned by Catherine who is also the Editor In Chief of Disney Interactive Family. Catherine has an ambition to be an author of political thought and children books. Catherine loves to write about Africa, babies, bad mothers, celebration, Canada, blogging, breastfeeding, HIV, digital life, Disney, feminism, social media, photography and motherhood etc. on her blog herbadmother.com Achievement of Catherine and herbadmother.com Named one of TIME’s Top 25 Blogs of 2012 She has also made appearances on TVO, Lifetime Television, and Disney Family’s ‘Get Hatched’ video series with Teri Hatcher Her Bad Mother has been mentioned in the New York Times, the Washington Post, the Globe and Mail, the Toronto Star, the American Prospect, the London Times, and sundry other publications, as well as on CNN, ABC, CBC and the BBC online. She also speaks regularly on mothering in the public sphere, … [Read more...] about Best Mommy Bloggers and Their Achievements

2019 is shaping up to be a great year for loot shooter games. The genre today has some big names in the mix, from titles like Destiny and The Division all playing key roles in establishing what is known today as the looter shooter game. Of course, they aren’t the first, and won’t be the last this year, so here’s the best loot shooter games you can expect to have fun in this year. Warframe Warframe by Digital Extremes is considered the guru of loot shooters and for good reason. It’s gameplay is excellent for its age, featuring an incredibly parkour blended combat system with deep mechanics that players can appreciate in the long haul. It’s also the only free to play game on this list which makes it stand out, not because it’s free, but due to how fair its microtransaction model is. Players can work towards unlocking more Tennos and gear by simply playing the game and grinding, or take a short cut using the cash shop but that choice is entirely … [Read more...] about The Best Loot Shooter Games Of 2019

Who would have thought that reality, not unlike Hollywood, would start running out of ideas and reboot failures from the 90’s for the modern day audience? Grab your Nintendo 64 controllers and crack open a Mountain Dew Surge kids, we’re going back to the past to give a platform to one of Florida’s worst attorneys. Jack Thompson, best known for his failed campaign against the games industry ultimately leading up to being disbarred in disgrace for disparaging litigants, making false statements to tribunals, etc, has once again returned to exploit school shooting victims and this week ran an op-ed in The Washington Examiner (archived) to remind us of something we all know: Jack Thompson has no qualms about lying to push his agenda. So to follow up this piece (and I do recommend reading it for yourself), I decided to roll a point by point fact check for Jack’s major topics. 1. The FBI finds fascination with violent entertainment to be a trait of school shooters … [Read more...] about [Column] Fact Check: You Can’t Teach An Old Jack New Tricks

Adblock usage is decimating publisher income globally, leaving them scrambling to recover their lost adblock revenue. This effort typically takes two forms—ad walls and paid subscriptions. There’s a renewed interest among top-tier media publishers to drive visitors to buy subscriptions. This is an effort to reduce dependence on advertising-based revenue model in the first place. But even brand-name publishers, known for their discerning content, have made their peace with the fact that it’ll take a while to overcome the mental block of paying for online content, even the exceptional kind. The other part of the plan, therefore, still relies on convincing visitors to support advertising. Here are the ten brand name publishers, ranked on their methods of recovering adblock revenue: eMarketer estimates that Daily Mail’s adblock losses amount to $22 million annually. The UK-based entertainment/news publisher doesn’t seem perturbed. MailOnline doesn’t … [Read more...] about How Top Publishers are Recovering Adblock Revenue