Of Course, That’s Not All If you think this picture is too simple, we’re not claiming otherwise, there are many other issues plaguing the ad tech industry now including ad viewability, ad fraud, banner blindness, low clickthrough rates, bad UI/UX, page layouts that are not optimized, but ad blocking and the complicated nature of ad tech itself are the biggest roadblocks before you can think of going ahead and tackling other issues. … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
Copper tech industry
Hackathons are usually attended by the company’s technical representatives, who are a huge source of knowledge, experience and expertise in their field of work. These representatives are extremely friendly and are more than happy to help you out with your code bug or just play a quick game of pong with you. Company recruiters are also often among the attendees of such events and landing an internship or a job offer from such an event is not highly unlikely. Hackathons also attract talent from across the entire country, where you get to network with people coming from very diverse backgrounds and with a diverse skillset. These factors make Hackathons a great source to work and improve upon your networking skills and taking them to the next level. … [Read more...] about Hackathons: They’re taking over the Tech Industry and why do they even matter!
If you’re not talking about ad verification then you’ll probably lose your job, on the buy side at least. Irrespective of the seller or the environment—programmatic, ad network or traditional insertion order—some amount of verification, be it in terms of brand safety, fraud or viewability, is going to happen. That’s an eventuality that nobody is going to be able to get away from. … [Read more...] about The State of Ad Tech Industry: Asia-Pacific
The series kicked off two years ago and now has over 11,000 subscribers and counting, it also has the highest engagement among all the other content that LiveIntent publishes, this isn’t to say that their blog and knowledge base aren’t worth checking out though. … [Read more...] about The Best Blogs, Podcasts, and Resources for Ad Tech and Ad Ops Professionals
2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. … [Read more...] about State of Ad Tech: 2016, Year In Review