Expectations on social media
Google recently started Plus Business pages to compete with Facebook Fan Pages. But still it’s still in early stage. It could motive businesses to create Google Plus pages to improve their Google organic rankings. You can sign up for Google + business page here. If I compare the overall feature set and the kind of applications we can use on Facebook, Facebook Fan page are much better than Google Plus Business pages. Facebook custom URL’s look much short, easy to remember and SEO Optimized. But current Google Plus business pages URL’s looks quite ugly and most of time it becomes difficult for me to differentiate between Google Plus Profile and Google Plus Business page. … [Read more...] about Who Will Win This Social Media War?
LinkedIn is a social network where professionals interact and maintain their profiles. So it is the more suited to B2B marketing rather than B2C. So if you are trying to sell toys or lunch deals to such network success will not be as much as if you are selling a product that helps businesses make profit or is oriented towards career improvement. Create your company page very professionally and keep all the elements like the business cover photo and company information in detail. Don’t forget to add sharing elements to your company page. Encourage all of your company staff to connect to the company page and if possible give incentives to share the company page across their own connections. Keep the page regularly updated and don’t miss out on any latest developments in your industry. This will help you establish your company as a thought leader in the industry. Promote your company events and cover it on your company page. This will help people find out more about the … [Read more...] about Best Practices To Follow For Success on Top Social Media Sites
Focus on the group which are your potential customers or would be customers. Focus on the geographical location on which country are you going to sell and segment the users from that country as finely as you can to suit your particular niche. Choose the right social media channel for your promotion. Each popular social media channel has its own user profile, engagement metrics and other parameters. Though you can have presence on all channels, focus on that one which gives you maximum return on your investment. If you want to promote your product via a video Youtube is the primary channel for you, all other channels can supplement your efforts on promoting the video on YouTube. Similarly if you want to connect with professional people LinkedIn is the channel to go with. Profiling each and every social media channel for various ad related parameters so that you can send your marketing message to the right people is the key. Focusing on the right channel will only add to your success, on … [Read more...] about Advanced Social Media Tips To Beat The Competition
Respond to your fans: This is the best way to give yourself a great online boosting for your blogs. Try to respond to everyone who keeps in touch with you. Offer them the best to gain their loyalty. In the long run, this will create a great impact on your online businesses and bring in more fans and followers on social media sites like Facebook, twitter or Google+ … [Read more...] about Social Media Vs SEO: Which Is the Best Way to Bring Traffic?