But ad tech is not just commercially more convoluted than Wall Street. It is informationally more complex. Michael Driscoll, the brilliant CEO of Metamarkets and a former computational biologist, puts it this way: The world of ad tech processes about 400 billion transaction-like events per day, while the New York Stock Exchange processes a puny six billion trades; and programmatic ad trades use up to 100 data fields each, while a stock trade only has ten (you know, bid price, ticker symbol, etc.). So there. … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
Media industry events 2017
While some are working on a broad solution, others are going after more specific problems. One such problem is ad fraud. According to ad verification company Adloox, businesses could lose over $16 billion dollars this year due to ad fraud, up from an estimated $7 t0 $12 billion in 2016. Clearly, this is problem that’s not going away on its own. … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Call of Duty swatting incident leads to man’s death in Kansas - A case of gamer "swatting" in the U.S. has led to the death of an innocent father of two in Kansas earlier this week. According to… Crytek sues Star Citizen developer Cloud Imperium, alleging copyright infringement - Update: We've updated with CIG's official statement to us below. Crytek is suing Cloud Imperium Games and Roberts Space Industries, the companies behind the sprawling and… New Zealand declares lootboxes not gambling under the law - Are lootboxes gambling? It seems like such a simple question, but it really isn't simple from a legal or ethical standpoint, and the answer has a… Hawaii state rep Chris Lee urges gamers to contact their local governments about lockboxes - Say you were a legislator concerned about the lootbox/lockbox gambling issues in gaming. How would you actually go about drafting a law that targets predatory monetization… Fortnite settles one of its … [Read more...] about A look back at the MMO industry’s law dramas of 2017
Ever since becoming an MMORPG player and especially since covering these games professionally, I’ve realized one of my greatest pet peeves is the attitude the broader video games media maintain toward our genre. I don’t want to accuse with too broad of a brush or construct a strawman here, but too often I’ve read articles covering MMOs as if the author were either worried about contracting some sort of horrible disease by even mentioning the game or suffering from a superiority complex about how much better other types of games were. … [Read more...] about Perfect Ten: What the mainstream games media doesn’t get about MMORPGs
Daybreak will retire Planetside 2 because it exists but isn’t making bank. H1Z1 (both versions) won’t make any major comebacks as the survival genre’s time is passing. Yes, the arena play style for PlayerUnknown’s Battleground is up, but Daybreak’s baby’s probably too old already and losing its following. Warner Bros (which sadly owns Turbine) will continue to make bad mobile titles of popular IPs and I’ll continue crying myself to sleep knowing they own the rights to Asheron’s Call but won’t do anything with it (please, please Santa, let this be the one thing I’m wrong about!). … [Read more...] about Massively Overthinking: Our MMO predictions for 2018