But ad tech is not just commercially more convoluted than Wall Street. It is informationally more complex. Michael Driscoll, the brilliant CEO of Metamarkets and a former computational biologist, puts it this way: The world of ad tech processes about 400 billion transaction-like events per day, while the New York Stock Exchange processes a puny six billion trades; and programmatic ad trades use up to 100 data fields each, while a stock trade only has ten (you know, bid price, ticker symbol, etc.). So there. … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
Media industry events 2017
Blockchain’s biggest asset–decentralization–is also its biggest weakness in the digital advertising space. Due to its distributed nature, where transactions are verified by “miners” around the world, blockchain technology simply can’t analyze or process real-time advertising transactions fast enough. Current confirmation times for a transaction to be validated and added to the public ledger range between 10 and 30 seconds. … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
the lockbox scuffle as various countries turn their watchful gaze on the industry and self-regulation collapses in a puddle of shrugs; the Crytek lawsuit against Star Citizen studio Cloud Imperium; the potential for dead online games to skirt DMCA laws; multiple Pokemon Go-inspired lawsuits and criminal trials; the end of the Warner Bros. and Tolkien estate lawsuit; the continuation of the Oculus/ZeniMax Media lawsuit; the cease-and-desist filed against Asheron’s Call emulators; and a whole ton of Blizzard lawsuits, including the capsizing of the Bossland cheaters following multiple Blizz victories. My favorite, however, is Andrew’s research into whether lockboxes legally constitute gambling – from last January. Enjoy! … [Read more...] about A look back at the MMO industry’s law dramas of 2017
3. The course corrections Every video game launches with bugs, some more severe than others. And in this day and age, patches and updates are expected for pretty much all titles. But unless you’re playing an MMO of a sort, those updates and patches will start to trail off soon enough until the game has been abandoned and the team moved on to a different project. An MMO has a dedicated live team — and that makes all the difference. There’s always the hope that even years down the line, some of these problems might be addressed and fixed. … [Read more...] about Perfect Ten: What the mainstream games media doesn’t get about MMORPGs
Amazon’s New World will eventually be proven to be vaporware, but John Smedley’s team is going to come out with a neat little MMO thing that gets us excited in his visions again. Ashes of Creation and Crowfall are going to pick up serious steam this year and begin to generate a ton of buzz. World of Warcraft is going to have a strong year based on the new expansion and classic server buzz, but it won’t see the typical expansion high based on the apathy levels of Battle for Azeroth’s announcements. … [Read more...] about Massively Overthinking: Our MMO predictions for 2018