To keep up with industry news and trends, here’s a list of publications and learning resources you should follow. Sure, you won’t become an industry “guru” in a few weeks, but you’ll keep up with the industry and use the knowledge to your advantage—one you’re clear about strategy, even getting help to get things implement is easier. … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
Media industry events 2017
Colorado-based Rebel AI is using blockchain, encryption, and machine learning to address ad fraud. Its primary offering, called Passport, works by allowing advertisers to encrypt ads and pre-approve intended destinations, the final ad is then decrypted and delivered only if the final destination matches the list provided by the advertiser. This completely roots out the possibility of domain spoofing. … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Call of Duty swatting incident leads to man’s death in Kansas - A case of gamer "swatting" in the U.S. has led to the death of an innocent father of two in Kansas earlier this week. According to… Crytek sues Star Citizen developer Cloud Imperium, alleging copyright infringement - Update: We've updated with CIG's official statement to us below. Crytek is suing Cloud Imperium Games and Roberts Space Industries, the companies behind the sprawling and… New Zealand declares lootboxes not gambling under the law - Are lootboxes gambling? It seems like such a simple question, but it really isn't simple from a legal or ethical standpoint, and the answer has a… Hawaii state rep Chris Lee urges gamers to contact their local governments about lockboxes - Say you were a legislator concerned about the lootbox/lockbox gambling issues in gaming. How would you actually go about drafting a law that targets predatory monetization… Fortnite settles one of its … [Read more...] about A look back at the MMO industry’s law dramas of 2017
3. The course corrections Every video game launches with bugs, some more severe than others. And in this day and age, patches and updates are expected for pretty much all titles. But unless you’re playing an MMO of a sort, those updates and patches will start to trail off soon enough until the game has been abandoned and the team moved on to a different project. An MMO has a dedicated live team — and that makes all the difference. There’s always the hope that even years down the line, some of these problems might be addressed and fixed. … [Read more...] about Perfect Ten: What the mainstream games media doesn’t get about MMORPGs
Nintendo will continue to skirt the edge between multiplayer games with social media community events tying into larger narratives and actual MMO but still refuse to commit to making the latter. Pokemon Go, in particular, will continue testing the waters. Gen 3 legendaries actually won’t shake up the meta that much, and I really believe Niantic will get the missing mythic Pokemon (like Mew and Celebi) out, but like Mewtwo, the release will probably be not what players expect, especially as distribution of passes and spawns remains something Niantic tries to better understand. Towards the summer, the release Generation 4 will maybe actually herald either 1v1 PvP or pokemon trading/breeding in some limited scope. If I’m being super optimistic, Niantic will finally be able to tie the game in with some kind of social media and/or messenger to make the game easier for communicating and finding play partners. Again, something will go wrong, probably something of ethical … [Read more...] about Massively Overthinking: Our MMO predictions for 2018