Media literacy 8 key concepts

It’s a natural result of online shopping and increasingly sophisticated technology. A customer visits an online retailer, looks at specific items, but then does not make a purchase (or abandons their shopping cart). That retailer wants to shout: “Come back! Think about this some more”. Unfortunately, the retailer cannot call out to the person or persuade them to purchase anything before they leave the store. Enter Ad Re-Targeting Re-targeting is a great way for retailers to re-connect with those “lookers”. Retailers try to remind them about what they were considering and encourage them to have another look. If all goes well, the customer will make that purchase. Retailers do this by purchasing ad space on certain sites that the window shopper uses regularly (eg Yahoo, Google, Facebook, etc.). The concept behind re-targeting is that consumers will often visit a site a few times and look at the same item or category of items before they actually … [Read more...] about 5 Key Success Factors For Ad Re-Targeting Within A Budget

There’s no debating it. If you’re looking to grab the attention of your visitors, you need captivating visuals. Visuals instantly catch the eye, are shared more often, and enhance the overall impact of your post. Creating visuals may seem daunting if you don’t have a professional background in design. Luckily, we live in an age where there’s an app for everything: Pizza, taxis, and yes, visuals! This post covers, in detail, the best tools for creating visuals that people will love and share! This post is divided into the following seven categories: Screenshots Infographics Memes GIFs Charts and Graphs Image Resizers Images with Text Without further ado, let’s dive in… Category 1 – Screenshots 1. Screenpresso Screenpresso is dedicated to image and video screen capture. It’s fun to use and packed with features. – Capture a screenshot while scrolling down or horizontally across a window. This feature is great for capturing content … [Read more...] about 20 Tools for Creating Visuals for Your Blog and Social Media

With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as: “A media for interaction using highly accessible and scalable publishing techniques.” Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing

Social media and SEO both are playing a vital role in driving traffic any blog. It's essential to spend your time wisely on these two different online mediums to reap the best rewards. Lets dig into the details without much ado.. Why social media is the best? Social media sites like Facebook, twitter, YouTube and LinkedIn have very large audience. You can bring massive traffic from any of these sources, but all you need is to have thriving fans in all your networks. The key factor to bring traffic from social media sites is to work only on one social media site at one time, not on all the sources. When you work only on one source, you can show much variance and spend quality time to build audience around your blog using that medium. In other case, you can't build great connections when you're spending time on all the networks simultaneously. One more major reason to consider social media sites to bring traffic is this, there'll be no panda or penguin updates ? You just need to work … [Read more...] about Social Media Vs SEO: Which Is the Best Way to Bring Traffic?

Following the commercial failure of its take on the Overwatch-style hero shooter, Boss Key Productions is coming back swinging by taking on the Battle Royale genre with Radical Heights. In production for the past five months, Radical Heights is set to go live on Steam Early Access very soon. Tomorrow even, as in April 10. And why not take a look at the game when it does release? It’s free, after all. Radical deadlines. Radical Heights is aping on 80’s aesthetic and radical, tubular dialogue to cosmetically set itself apart from the competition, but one aspect that is rather new to the genre is the idea that player-held cash is persistent between matches, allowing players to hoard cash to hopefully make the next match easier. Can Boss Key pull out a hit? We’ll find out when the game goes live tomorrow. (Source: Steam) … [Read more...] about [Not Massive] Radical Heights’ Unique Concept: Persistent Money