Mobile-based impressions and clicks are primary growth drivers for digital advertising. That’s one major takeaway from Digiday’s State of Mobile Advertising cheatsheet. Other interesting tidbits are about internet usage on mobile (71 percent), ad spend on mobile web ($24 billion), and Google’s mammoth share of mobile web ad spend ($18.9 billion). To spell it out: Mobile is now the primary device for internet users. Web publishers simply can’t afford not to be mobile-first, even in their ad revenue optimization efforts. Back in 2015, we created a list of tips that’ll come in handy as you work on mobile web monetization. In 2017 and going forward, you’ll also need to remember: Your ad sales team probably doesn’t care about user experience. Chrome will force them to do so. It’s safe to assume that users’ tolerance for ads is inversely proportional to the size of their device screens. But that’s not the only reason … [Read more...] about The New Rules of Mobile Web Monetization
Mobile platform market share
Whenever we look into starting a blog, we are bombarded with a multitude of options. Some of the options like Blogger, WordPress, and Tumblr are very popular, and others, like Ghost, for example, are “works in progress”. Selecting which blog platform to use depends on the type of blog you have and what you wish to do with your blog. If you are blogging for fun, or as a means of hosting a personal journal, you can use BlogSpot, WordPress.com, or Tumblr, as they are free and quite easy to manage. When you are blogging to promote your business, or to make money, it is best to use a more professional platform such as WordPress.org (self hosted). In this guide, I will tell you all about what WordPress is, and I will illustrate for you the difference between these two variants of WordPress. This will help you to understand which WordPress platform will be best for you. Let’s have a look! What is the WordPress platform? WordPress was started as a blogging tool, and it later … [Read more...] about Which Blog Platform To Use
It’s always fun to find and try new software, and I have started Email marketing few years back and every day is learning curve for me. I have been testing and trying many tools for Email marketing and latest one which I tested is Getresponse. This one is Opt-in Email marketing tool and comes with free guides for newbies to help you get started with Email Marketing. Getresponse is an Email marketing software which offers most of the essential features that a professional Email marketing tool should have. Before, I go ahead with more about Getresponse in this review, let’s look at some of the significant features of this tool: Autoresponder Service Webinars support Create landing pages Mobile optimized RSS to Email Import contacts Email Statistics (Clicks & open) Easy to customize Email newsletter with pre-defined templates Analytic integration Social integration Great support Schedule Emails Now, these are just few of the features they offer, and there are many … [Read more...] about Is It Reliable Email Marketing Tool?
Uniqueness & creativity is what makes advertising an interesting industry to work in. With the help of technology, we are not only creating unique advertisement, but we are also innovating unique way to market or show advertisement about your product. Eventually, the advertisement goal is to help you increase your sales & working on the same ideology, Xploree is hyper-context and intent precision advertising platform. I know that might sound like someone has dropped a bomb on you, so let me quickly explain what Xploree is & how it can help in growing your business or content marketing effort. How Xploree can help you in mobile marketing: I got to know about them when I was looking for a brand to connect on AdTech 2016. Their offering seemed unique & I believe if this is done right, this kind of advertising will help businesses to get more sale while keeping the users happy. Their advertising technology will help you as a brand to reach out untapped audience base across … [Read more...] about Smart way to Market Your Brand on Android Devices
Many people have ample knowledge about different mobile phones and their companies, but a very few of them know something about operating systems. It is vital to learn about different mobile OS used by many companies so that you can know that what is behind your smartphone’s smooth and colorful touchscreen. Above is the popularity graph, which represents last 12 months trends. It is apparent that Android is beating up all other operating systems, even the IOS. Symbian, which was once an industry leader, is also observing a diminishing slope. IOS might continue to compete Android, and with the release of Windows Phone 8, we might see some healthy competition in future. Comparison Of Top Mobile OS Symbian Symbian OS is officially the property of Nokia. It means that any other company will have to take permission from Nokia before using this operating system. Nokia has remained a giant in the low-end mobile market, so after Java Symbian was the most used in the mobile phones till a … [Read more...] about Top 10 Mobile Phones Operating Systems