What should the CMOs do? The younger generations are more familiar with social media networks. A junior employee can know more about social media sites when compared to the CMO of the business. We can call the junior staff digital natives. … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing
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Why social media is the best? Social media sites like Facebook, twitter, YouTube and LinkedIn have very large audience. You can bring massive traffic from any of these sources, but all you need is to have thriving fans in all your networks. The key factor to bring traffic from social media sites is to work only on one social media site at one time, not on all the sources. … [Read more...] about Social Media Vs SEO: Which Is the Best Way to Bring Traffic?
Tag authors whose content you share and brands that you mention. This is a good tactic to show them respect and initiate communication. A tip for Twitter: if you want a mention to be visible not only to the person you’ve mentioned, but to all your audience, put a period before their username: e.g., “[email protected]” … [Read more...] about The 30-Minute Social Media Workout for Every Marketer
Relevance is what enables brands to harness the power of amplification through a network of users.When the content is relevant, is likely to be shared by your followers among his friends and quickly spread and generate value from a wider network. By interacting on social networks, the relevance is the first thing any marketer should consider before developing or publishing content, so you understand what worked and what not, is the first step in creating truly relevant content in the future. … [Read more...] about Four Steps to Determining the Scope and Relevance of Social media