Septuagenarian plural

PPC or pay-per-click is a method of online advertising. It is used to direct traffic from the place where the user found the ad, and clicked on it, to the landing page. How does PPC work? Well, through online advertising programs, such as Google AdWords, marketers specify how much they are willing to pay for a user who clicks through to their site. As it is an auction-based system, the advertiser who bids more for a certain keyword gets the most exposure. PPC has always been one of the highly used model for driving traffic to Websites and it’s no brainer a highly effective PPC campaign not only needs good budget but also needs proper strategy and you need to be an expert or hire a PPC expert to create and optimise your campaign. PPC advertisement programs like Adwords offer easy ways to create your first ad and monitor it’s effectiveness. But, I’m sure you might not like to use the trial and error method when a big chunk of money is on the line. Here I’m sharing … [Read more...] about Pay Per Click: 4 Things You Have To Keep In Mind

**Please note that this article was originally published in August of 2012, and its content reflects that date, though it does remain relevant in 2015. ______________________________________________ If you keep an eye on updates from the the SEO industry, you know that one of the most talked about topics in the industry currently is Matt Cutts’ statement on the Penguin algo change. Until now, there has only been one major Penguin update, but at the recent SES San Francisco conference Matt Cutts noted as follows: “If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm, and Panda moved closer to near-monthly updates. Likewise, we’re still in the early stages of Penguin where the engineers are … [Read more...] about How Not to Get Penalized by Next Google Penguin Update

Welcome to the world of WordPress custom post type. A fresh installation of WordPress comes with some default post types; they are – Posts, Pages, Menu Items, Attachments, Links, etc. Besides these regular post types, WordPress also allows you to add content in your own type. This custom content type is called ‘Custom Post Types.’ You can use custom post types to add different types of content like product review, recipe, testimonial, team member, etc. Why Should You Use Custom Post Types? I am sure some of you are thinking why the hell should I bother with this thing; I have got plenty on my plate already! Well, if you are content with what you have, that’s okay. But what if you want more? What if you want to add more information in your posts in a structured way? Let me give you an example before it gets too complicated. Let’s say, you are creating a recipe website. Unless you have chosen a premium theme that comes with a dedicated recipe post type, … [Read more...] about 5 Best WordPress Custom Post Type You Should Know

Home » SEO » SEO Friendly Titles: 10 Tips to Make Better SEO Friendly Title Tags Writing SEO friendly titles for search engines can boost your organic traffic to your blogs or websites. Page titles is the one thing that gives more visibility to both search engines and users. If you don’t use them properly, you will end up getting less or zero traffic from Google. Search engine optimization is the one factor that never gets old. Without optimizing your web pages, no matter how great they are, they won’t rank high in the search results unless you have hundreds of quality backlinks pointing to your pages. This is the reason why new bloggers who are craving for SEO traffic should focus on optimizing their posts. But here’s the thing, most beginners can’t optimize properly for the search engines. They either end up in writing posts without optimization or doing too much keyword stuffing. Both don’t work if you really want to get top results for … [Read more...] about 10 Tips to Make Better SEO Friendly Title Tags

Why do you even bother writing? More than 2 million blog posts are written every single day. How will people find out your blog in this noise? Even if they do, will they remember you? Will they come back to read more posts on your blog? There is no guarantee. But: You can ensure a top-notch reading experience to increase chances of retaining your visitors. Creating well-researched high-quality content is only the start. Subtle things like the capitalization of words in the title of your posts, acronyms and image credits affect the reader’s experience. Having a strong and consistent voice across your website (including your privacy policy and terms and conditions pages) is vital to form an exquisite brand image. All established print media have a typical “house style.” Even in the online environment, creating a style guide is important for carving out a distinct brand image for your blog. As per Wikipedia, “A style guide establishes and enforces … [Read more...] about Why & How To Create Blog Style Guide Like Top Media Houses