Be relevant to the brand audience and promote your brand with fresh ideas that can go viral. A well written copy with an appealing photograph will help you give an initial leverage to your success on facebook. Quality of posts, links shared, content created is of vital importance and there should be absolutely no compromise on this factor. Research suggest that short and succinct messages give better results on facebook but there is always a space for well written longer posts that inform and have some entertainment value to it. Use the Facebook’s latest targeting tool the – Page Post Targeting (PPT). This new service from Facebook allows you to target your ads precisely to a group. For example you can send a message to all those who have liked your page and have a demographic profile falling between 30-40 years of age and are males. Create content that can go viral and gets lots of user interaction, comments, likes and shares across the platform. Measuring the impact of … [Read more...] about Best Practices To Follow For Success on Top Social Media Sites
Social media culture
The newbie’s can start by posting small posts for a private audience. The new convert can start by posting industry updates and these can be slowly converted into company initiatives and conversations with other participants. The seniors should be ready for a dialogue with the followers and other Social media citizens. This could include uncomfortable questions as well. … [Read more...] about Social Media for Business Owners and Managers
The spreading of an idea, or of news occurring somewhere in the world can no longer be completely blocked by any organization. As long as one person is able to connect to the internet and express their view about a situation or simply about an idea, then the information that individual will want to share, will get out into the world. Remember, last year during the Iranian elections when there were (and to some extent still are) people disagreeing with the "official" election outcome, the Iranian government attempted to control the communication and the images of what was occurring in Iran from getting out. They were never able to control all the information and images that were being seen by the world in 'real-time'. In another example, when an earthquake rocked the country of Haiti, not only were images from the torn country in the aftermath of the quake being seen around the world but commentaries and opinions of what people were seeing were being read and heard (from Haiti). Sites … [Read more...] about How Much Has Social Media Changed Society?
Aren’t Social Networks cool? Using Facebook, Twitter, Google+, LinkedIn and a plugin Pugmarks.me you now know so much more about Rand Fishkin. You are better equipped for your meeting with him. You can now talk to Rand about more than just your product or service. You can talk about travelling, blogging, work culture and much more. It makes sure Rand remembers you after you have left; after all you didn’t just make a sales pitch, you also made a personal connect at various levels and left a good impression. … [Read more...] about How To Prepare for the First Client Meeting Using Social Media
25% – Twitter – this is my primary platform for engagement so it probably isn’t shocking that the vast majority of my click-through’s come from it. It probably says way more about my willingness to engage with it than the actual power of the platform. My tweets don’t really go viral so it isn’t like I am getting a crushing number of hits this way. 12% – Bhagpuss.blogspot.com – That is right… my appearance in the Inventory Full blog roll is quite literally beating every social media platform but twitter. Thanks Bhagpuss! 9% – Facebook – this shows up as a few different addresses but combined together it equates to a little less than 10% of the referral traffic. 2.5% – Google Plus – There are still folks actively using this platform in spite of the fact that I am not. At one point I had a nonsense number of people following me so there may be some residuals from that? 1.3% – Reddit … [Read more...] about Syndication and Social Media