Social media event marketing

A good, strong social media strategy can require an investment, but as with any advertising campaign, the ROI (return on investment) is what needs to be considered. A good social media strategy will have a positive effect on sales as it increases the overall exposure of your business, gets people talking about your business or service, and exposes your products and/or services to a far wider audience. In the end, of course, the goal is to convert the user into a customer/ sales. When you interact with your customers and you form a bond of trust with them, this illustrates interest in your customers and their experience, and frequently translates to further sales. … [Read more...] about Why You Should Use Social Media For Your Business

Before deciding on going for marketing on Pinterest it is better to know that it is almost dominated by female users of 18-34 years of age. Pinterest is more geared towards visual content, be it images, infographics or video content. If your website or brand produces large volumes of such type of content it is a good platform to be present on and dominate. Creating boards that highlight your brand, images, success stories, new launches and even ask users to share their experiences around your brand will help your brand to gain more eyeballs. Small videos and promotional images work more on Pinterest and that’s why this type of content should be shared and if creativity is involved in such an effort chances are good that it can go viral on Pinterest. If your brand has presence on other online social media platforms cross promote your Pinterest board by using the Pinterest button wherever possible. Leverage the locations around your company to create boards that highlight scenic … [Read more...] about Best Practices To Follow For Success on Top Social Media Sites

The search engine Google is now able to extract content from flash files to include the content that was hitherto not available in search results. A 2011 Nielsen study reflects that a video content has almost 50x better chances of showing up on the first page of search results. This simply means a better visibility chances for sites having a video as a flash content, than the sites with plain text-based content. The other reason behind this preferential treatment given to flash based content is to make a search throw a content which is more refined and user oriented in terms of images, videos and other rich media content. … [Read more...] about Why Videos Are Climbing The Social Media Ladder

As a blogger, I highly recommend you to have your brand presence on all the above mentioned social-media sites, and have strong foot-print on Facebook and Google plus atleast. Do remember, a huge number of online marketers are tapping above mentioned social-media sites for their success and profit, and you just need to develop a strategy that works for your product and for your brand. … [Read more...] about Top 5 Social Media Sites For Online Marketers & Bloggers

Long story short, when one social site recedes, another is born. For businesses, this is a major problem. After all, all social sites contrast with each other in one way or another and the tactics that work on one social site might not necessarily work on another. The challenge is for businesses to find ways to survive as the social media landscape continues to change. … [Read more...] about 3 Social Media Marketing Skills That Will Never Go Out Of Style