Focus on the group which are your potential customers or would be customers. Focus on the geographical location on which country are you going to sell and segment the users from that country as finely as you can to suit your particular niche. Choose the right social media channel for your promotion. Each popular social media channel has its own user profile, engagement metrics and other parameters. Though you can have presence on all channels, focus on that one which gives you maximum return on your investment. If you want to promote your product via a video Youtube is the primary channel for you, all other channels can supplement your efforts on promoting the video on YouTube. Similarly if you want to connect with professional people LinkedIn is the channel to go with. Profiling each and every social media channel for various ad related parameters so that you can send your marketing message to the right people is the key. Focusing on the right channel will only add to your success, on … [Read more...] about Advanced Social Media Tips To Beat The Competition
Spreading news through social media
They’ll become lifetime fans They’ll spread your message more than anyone else They’ll trust you to buy the products They’ll never ignore your stuff They’ll link to you every time when they find something relevant and useful … [Read more...] about When Is the Best Time to Post On Social Media Sites for Maximum Impact
This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well. … [Read more...] about How Much Has Social Media Changed Society?
Google Trends — to explore trending search topics on Google. BuzzSumo — to find the most popular content from any website. Also try, Social Crawlytics. Swayy — helps you discover the most engaging content to share with your audience on social media based on their interests and engagement. Trapit (Premium) — lets you discover meaningful content from over 100,000 sources, including blogs, journals, magazines, news services, videos, and podcasts. Panda — browse Hacker News, Dribbble, Behance and more — all in one place. ShareGrab — to get the most shareable content from any Facebook page, whenever you need it. Medium — is not just a great publishing platform but also a place to discover awesome content. Buffer — shows content suggestions within the app. Also try, Daily by Buffer (for iOS). Sidebar — shows five design links, every day. Google Alerts — to monitor the web for interesting new content. … [Read more...] about 37 Content Discovery Tools To Find Great Social Media Content
I don’t want to necessarily talk about the numbers because I have a larger audience than some folks and a much smaller audience than others. I use analytics for the purpose of learning about the data not necessarily as creating a benchmark to judge my success on and I highly suggest if you decide to go down that road you adopt a similar stance. The big thing I want as a takeaway however is that RSS is in fact not dead and you are going to see a large number of your users that are not accessing your content directly. As a result I highly suggest you check your own blog out in a news reader and make sure it looks like you want it to look. Since I am not trying to drive ad venue I syndicate my entire blog out over RSS instead of snippets… your mileage may vary here. … [Read more...] about Syndication and Social Media