Every week, get caught up on the MMO genre’s latest news and Massively OP’s best content in our MMO Week in Review! Want more roundups of content? Try Friday’s Betawatch for MMO testing highlights, Saturday’s Make My MMO for MMO crowdfunding updates, and Sunday’s The MOP Up, which mops up all the little bits of news we didn’t cover anywhere else. … [Read more...] about MMO Week in Review: Wow what a slow MMO news week am I right (September 9, 2018)
Tech news this week
The Complexity of Ad Technology Managing online ad operations was never the easy thing to begin with, but with each year, new ad tech implementation just seems to be getting more and more demanding. For instance, just when publishers are coming to terms with header bidding and its adoption is rising, its successor, server-to-server header bidding is already in the offing. And header bidding is just one ad tech trend. … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
You can post a question that you have and people actually working in the industry (developers, founders, ad ops professionals…) will respond to your questions; this could work out especially well when you’re working on a unique problem that requires expertise and imagination and cannot be solved with a Google search. … [Read more...] about The Best Blogs, Podcasts, and Resources for Ad Tech and Ad Ops Professionals
Fake news, fraud, brand safety breakdowns, measurement chaos, and other examples of supply chain failure—among the biggest issues in our industry—are consistently laid at the doorstep of programmatic technologies and operations. The one-day IAB Programmatic Symposium convenes buyers and sellers to address how to solve these and other challenges. … [Read more...] about Ad Tech Conferences: The Best Events to Learn, Network, and Grow
Community engagement as cheap content OK, so let’s say Niantic’s over worked and understaffed. Maybe they devs are still playing catch up, and despite innovating their other games, Nintendo is telling them that they have to play by old Nintendo’s rules. If, for whatever reason, Niantic can’t add simple features to flesh out basic gameplay, including community quests, then why aren’t we seeing more community engagement? I don’t understand the lack of support for local scenes or fan sites ala Hearthstone’s Fireside Gatherings or even Nintendo’s involvement in Splatoon’s Battlefy tournaments. I’ve seen multiple tech sites get exclusive interviews, but mega-fansite, Serebii.net, gets nothing, nor do MMO sites. I would think, if Niantic is pressed for official representatives, it could create a system for fan participation, or get assistance from the Pokemon Company for this. There are already many Nintendo and … [Read more...] about The Soapbox: Why is Pokemon GO still a tech demo?