Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at [email protected] Despite the many leaps in ad technology in recent years such such as programmatic buying and real-time bidding, fact remains that digital advertising is still imperfect at best and inefficient and fragmented at worst. In the race to squeeze the last revenue dollar from their ad inventories, publishers are known to always be experimenting with new hacks, with varying levels of success. One such hack which has been around for some but is only recently gaining popularity is header bidding, also known as advanced bidding or pre-bidding. Should you implement header bidding too? If yes, how? Read on to find out. What is Header Bidding? Header bidding is an advanced programmatic technique which allows publishers to open their inventories to receive bids from multiple ad exchanges before making a call to their ad server … [Read more...] about Is Header Bidding The Next Big Revenue Optimization Hack?
Site updates, theme updates/changes, plugin updates, adding a new plugin/functionality, and other changes like updating a file using FTP can cause some accidental errors that could lead to on-page SEO issues. Unless you proactively look for these errors, they will go unnoticed and will negatively influence your organic rankings. For instance, I recently realized that I had been blocking out images in one of my blogs for almost 6 months because of an old and neglected Robots.txt file. Imagine the impact such a mistake could have on your rankings! Keeping the importance of SEO in mind, here are 7 important checks that you need to conduct on a periodic basis to ensure that your on-page SEO is on point. Note: Even though these checks are for people running a WordPress blog, they can be used for any blogger on any platform. 1. Check your site for broken links. Pages with broken links (be it an internal or external link) can potentially lose rankings in search results. Even if you … [Read more...] about 7 On-Page SEO Checks That You Need To Conduct On A Periodic Basis
A lot has been recently discussed over here at ShoutMeLoud by sprawling a series of articles on this quite new and trending term – ‘Growth Hacking’. A lot has been talked about what exactly Growth Hacking is and Why you shouldn’t overlook it? Growth Hacking tools are fundamentals for these growth hackers who take serious interest in the growth of a startup. No matter how fundamental these tools have become in the life of a growth hacker, installing an analytics tool without understanding the motive behind it would be nothing more than a waste of your time! So, I recommend you get yourself well-acquainted by applying growth hacking techniques in your online life and subscribe to these best Growth hacking blogs to get well-versed with it. 15 Essential Growth Hacking Tools The reason behind getting to know more about Growth hacking before jumping on to the tools is that operating on the tools will provide you with much more insights rather than just random … [Read more...] about 15 Growth Hacking Tools Every Growth Hacker Must Have
Google’s structural official position on internet retrieves the best practices for webmasters that hasn’t changed much more over the past years. Really Google brings a little change but its impact on overall internet scatters out rapidly and to the webmasters it poses a great role. Everyday webmasters look forward to newly releasing algorithm updates which are now one of the major concerns on discussion board. First Panda on February 23, 2011 rolled out and affected around 6% of the search results worldwide. The updates continued till April 19, 2012 on different versions and affected lower ranked pages consecutively. After that Google met the webmasters with more stronger algorithm update penguin which also affected about 2% of all the English search results and today Hummingbird which is more powerful and technical that’s why Google told us the name come from being “precise and fast.” These are the official algorithm updates from Google … [Read more...] about Top 50 SEO Tools For Webmasters to Fight Against Google Updates
It’s no longer news that Facebook has launched the free basic internet.org in 40 countries across Africa, the Middle East, Asia and Latin America partnering with Mobile Operators to provide the Free Basics program. The Program is aimed at connecting people who hitherto do not have access to the internet and as a Blogger or content producers, there’s goldmine yet untapped which will propel your Website/blog to a greater audience globally. Free Basics by Facebook provides people with access to useful services on their mobile phones in markets where internet access may be less affordable. The websites are available for free without data charges and include content on things like news, employment, health, education and local information. By introducing people to the benefits of the internet through these websites, we hope to bring more people online and help improve their lives. For the list of countries where Free basics are available and partner, operators visit … [Read more...] about How To Submit your Blog To Free Basics by Facebook