Undersell betekenis

Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals

There is always a Warrior. Every game has a Warrior. No matter what other class options it has, a Warrior is in that list. Star Wars: The Old Republic takes place in a galaxy far, far away (and thousands of years before the more well-established long time ago) where you have force adepts instead of mages or healers, operatives and Force assassins instead of rogues, and… Sith Warriors. And Sith Warriors still manage to tick off every single box on the Warrior Bingo card, which is why this is a list as opposed to just a bingo card. I feel I have a reasonable and healthy relationship with Warriors. There are some games with Warriors I love, some with Warriors I don’t like, but in every single one I can make immediate assumptions just because it’s called a Warrior. From Guild Wars 2 to World of Warcraft, from Final Fantasy XI to Final Fantasy XIV, if you see something called a Warrior, you know what you’re getting into. 1. Warriors love swords and axes If … [Read more...] about Perfect Ten: Understanding MMORPG Warriors

Sometimes I know that I may be a bit too old-school because there’s a little twitch in my eye whenever I have to refer to a given class as a Rogue. That’s become my go-to replacing Thief, and it really does make a fair amount of sense: Rogue skillsets are usually more covering a variety of skulky activities, which incorporates but is no means limited to thievery. Not to mention that calling someone a “Thief” seems like it’s underselling the situation. Especially when the party is frequently engaged in the act of assault, murder, destruction of property, and unnatural acts with corpses. A while back, I talked about how to understand the lifestyle of the MMO Warrior, because there’s always a Warrior. Just as surely, there’s always a Rogue, or a Thief, or if you have to go a little further afield, a Scoundrel or Stalker. So in the spirit of understanding these conventions, let’s talk about understanding MMO Rogues. 1. Rogues always dress in … [Read more...] about Perfect Ten: Ten things you need to understand about MMORPG Rogues